Forum Posts

Md Mostakim Hossain
Jul 06, 2022
In General Discussions
Too often, e-commerce stores fight over and search for the most generic search terms. This means that they don't take into account keywords that capture consumers at different stages of the funnel. It's important to use a keyword strategy that ensures your store ranks in strong positions, whether consumers do initial product research, compare options, or are ready to buy. Although you want to optimize for keywords that generate high search volume, these generic terms generally have a lower conversion rate than long-tail terms. Make sure the keywords are relevant to the products and ranges you offer and don't make the mistake of overlooking those with commercial intent. To add, these generic terms are great for volume and brand awareness. They shouldn't be the entirety of a keyword strategy, but an important strategy nonetheless. Advertising Continue reading below hair masking service try to understand the search intent surrounding a particular term. From there, you can then ensure that at least a large portion of your keyword strategy is targeting the terms consumers search for when they are ready to buy! 9. A penalty from Google Look back five years and SEO was very different. In the pre-Penguin era, e-commerce managers often did the one thing that allowed them to earn quickly and easily; they bought links. Links using over-optimized anchor text. This, as anyone who has been in the industry for over two years (go to Google; everyone is waiting for Penguin to freshen up!) knows all too well; resulted in the sanctioning of hundreds of thousands of sites. Some following the Penguin algorithm, some with manual penalties. As such, there are still a large number of e-commerce sites that enforce some form of penalty. Often they result from unnatural links. If an e-commerce SEO campaign is struggling, despite having a good technical and on-page foundation and a current streak of earned links, it's possible the site has a penalty that hasn't been revoked or recovered. Advertising Continue reading below If you think this may be the case, you need to determine what type of penalty is in effect. Use Moz's Algorithm Change History to compare your Google Analytics data to look for a correlation. Check Search Console for manual actions and finally perform an in-depth link audit to be able to prepare and submit a disavow file if Penguin is the most likely culprit.
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Md Mostakim Hossain

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