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Omar Faruk
Jul 07, 2022
In General Discussions
The evolution of global events and economic changes suggests that your marketing strategy may require a rough look. It's time to find a new marketing strategy to protect your business. A closer look at your search marketing can help. On April 22nd, we moderated the sponsored SearchEngine Journal webinar announced by Pat Reinhart, Conductor's Vice President of Digital Strategy. Reinhart shared tips on how to optimize search marketing and look to the future. Here is a summary of the webinar presentation. Protect your brand SEO professionals are accustomed to the evolving search environment. There are many factors that you cannot ghost mannequin effect control. But today, as the COVID-19 pandemic dominates the world, we face even more uncertainty. The conductor's own investigation revealed the following: 65% of marketers predict a decline in their annual marketing budget. Eighty-six percent of marketers predict that it will be difficult to reach their marketing goals. Thirty-five percent of respondents say that marketing budget cuts are the number one concern surrounding the impact of COVID-19 on marketing performance. Fifty-eight percent of respondents say they need to cut their budgets in the face of a global recession. Forty-seven percent of respondents say that the coronavirus situation makes it more difficult for companies to reach their annual marketing goals. 63% of respondents say SEO will be more important during this period. Budget cuts are a marketer's primary concern, but staff cuts and channel restrictions are also recognized as the biggest threats to marketing performance. However , more than half of marketers believe that SEO is more important during this time . Why do you need to worry about this? Search is more important than ever in this era. The reasons are as follows: Organic & Content Initiatives are always "on" By creating content that is valuable to your customers and answering their questions, you can make a good start to the future and win digitally. Think of it as a long-term investment that can be rewarded even when all this is done. Easy to pivot and prioritize This is pretty much what our SEO professionals do all the time.
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Omar Faruk

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